In today’s digital world, businesses are bombarded with a plethora of marketing strategies, often leading to confusion and uncertainty. Two terms that frequently cause confusion are digital marketing and performance marketing. While both are essential for online success, they serve distinct purposes and require different approaches.
Digital marketing is a comprehensive strategy that encompasses a wide range of tactics, including search engine optimization (SEO), social media marketing, email marketing, and content marketing. The goal of digital marketing is to build brand awareness, generate leads, and drive traffic to a website.