First things first, not all platforms are created equal. Choosing the right ones is like picking the perfect tool for the job. You wouldn’t use a screwdriver to hammer a nail, would you? (Although, if you’re MacGyver, maybe you could…)
Okay, you’ve got your platforms. Now what? Time to unleash the content beast. But remember, spray and pray tactics won’t cut it. You need a strategic content calendar that:
Offer insightful tips, industry news, or entertaining stories relevant to your audience. Don’t just sell, educate and engage.
Data is your friend. Use social media analytics to: track your performance, measure engagement, reach, and website traffic to see what’s working and what’s flopping.